When the pandemic made indoor events difficult, the American Express-owned brand brought its restaurant-focused activations outside—popping up everywhere from parks and parking lots to remote hilltops and even a floating barge.

The international business conference was a multifaceted event featuring a custom-built virtual platform, COVID-safe in-person activities, and plenty of out-of-the-box networking options.

To celebrate its new collaboration with fitness star Whitney Simmons, the activewear brand built a stylish, multifaceted event that was part retail pop-up, part panel discussion, part community gathering space—and all selfie heaven.

Brands such as Google, Pinterest, LG Electronics, and Twitter hosted creative activations, booths, and parties at the world's largest technology show.

From immersive drive-thrus to at-home experiences to tech-forward activities, here are some of our favorite ways brands like Dolce & Gabbana, Hershey's, Bumble, and Veuve Clicquot have safely activated during the pandemic.

For its annual beach house, the brand opted for a more intimate, curated experience than previous years—but the logistical undertaking was anything but small.

In addition to serving as a year-round signal boost for San Diego’s Wonderfront Music & Arts Festival, this new mobile activation promotes brands—and brings back live music safely.

Despite a ceremony marked by tragedy and scandal, the Grammy Awards' biggest parties remained design forward—and star studded.

To promote its upcoming series Good Trouble, Freeform hosted an upscale communal dining experience—in the back of a truck parked underneath the Hollywood sign.