Meeting & Event Strategy
A sampling of in-depth strategy stories, created from extensive research and interviews with event professionals.
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2022 Forecast: What's Next in Trade Shows and Conventions?
Top trade show producers share their biggest predictions and favorite trends for the year ahead.
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10 Most Innovative Meetings 2021
Steal-worthy takeaways and lessons learned from the year’s most creative meetings, conferences, trade shows, and other business gatherings.
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Essential Tips for Planning a Corporate Dinner Party
Producing an effective dinner party for a company or brand takes more than just great decor and food. Here are some tips from planners who have been there.
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Creative Networking Ideas for Hybrid Events
Event and meeting professionals share how they're using careful planning, virtual platforms, gamification, and more to connect virtual and in-person audiences.
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The New Rules for Wellness at Meetings & Events
The pandemic has changed the way event professionals should be approaching wellness. Here’s what your attendees—and your employees—need now.
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Insights From IMEX 2021: 6 Things the Global Meeting Industry Is Talking About Now
At the 10th edition IMEX America, discussions revolved around health and safety, the return of business travel, the importance of empathy, and more.
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Tips for Making Attendees Feel Comfortable at In-Person Events
As live events make their slow and steady return, attendees may still be nervous gathering in groups. Here are some smart ways to ease their concerns.
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Does Your Annual Benefit Need a Format Change?
Get inspired by these fund-raisers that have used decor, technology, event layouts, and more to refresh the attendee experience.
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Why Every Event Professional Should Be on TikTok
The short-form video app has become a legitimate tool to market your business and find new clients. And no, you're not too old for it.